Cana Brava Resort

Objective: Support the brand repositioning of Cana Brava Resort through a strategic audiovisual production that translates its new phase, structure, and guest experience. An all-inclusive beachfront resort in Bahia, the project was designed to strengthen brand perception and align visual communication with the resort’s renewed positioning.

 

Creative Team: The production was led by Bruno Carvalho (Director of Photography) and Lucia Cavalheiro (Creative Director), ensuring creative consistency, strategic direction, and a refined visual narrative aligned with hospitality branding standards.

 

Immersive Production: The project was developed through an immersive capture process, exploring the resort’s extensive facilities, beachfront location, leisure areas, gastronomy, and lifestyle moments that define the Cana Brava experience.

 

Cinema with Strategy: From the outset, the focus was clear: to go beyond showcasing infrastructure and create audiovisual assets that communicate atmosphere, scale, and emotional connection, reinforcing the resort’s repositioning through cinematic language and purposeful storytelling.

 

Final Impact: Cana Brava Resort now has a robust and versatile audiovisual collection, designed to support digital communication, branding initiatives, and commercial actions, aligned with contemporary best practices in resort brand positioning.

Deliverables:

  •  30 Reels-format videos (up to 60s)
  • 200 photographs (mix of vertical and horizontal formats)

Productions for Digital Positioning on Social Media

Photography

Behind the Scenes – Cana Brava Resort Repositioning

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